true believers.William Bronsteen posted that his entire IRA—A sum worth around $250,000—was invested in Iomega shares. Barry Brewer, another supporter and retired carpenter, invested in Iomega shares with his family to the tune of $2 million. An entire portfolio invested in the stock of one small company? A person in retirement betting the farm on one small company? Overconfidence can clearly lead to risky behavior! At the time of these postings, Iomega stock was at a splitadjusted price of about $9 a share. Over the next couple of months, Iomega skyrocketed to $22 a share and then plunged right back to $9. Over the next three years, Iomega rode a roller coaster ride to settle at around $4 a share. Did these overconfident investors get out in time? Unfortunately, psychological biases discussed lateroften inhibit you from correcting a mistake. William and Barry are extreme examples. Your overconfidence probably leads to much less dramatic risk-taking behavior. There are several measures of risk you should consider:
- Portfolio volatility—measures the degree of ups and downs the portfolio experiences. High-volatility portfolios exhibit dramatic swings in price and are indicative of under diversification.
- Beta—a variable commonly used in the investment industry to measure the riskiness of a security. It measures the degree a portfolio changes with the stock market. A beta of one indicates that the portfolio closely follows the market. A higher beta indicates that the security has higher risk and will experience more volatility than the stock market in general.
- Company size—the smaller the size of the companies in the portfolio, the higher the risk.
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